Privacy Policy


At Demash Analytics, we aim to provide the best fleet management services to streamline your logistics, relay accurate timely information, and provide detailed data analysis. Central to this aim is our commitment to being transparent about the data we collect about you, how it is used, and with whom it is shared. “Demash Analytics,” “we,” “our,” or “us” in this Privacy Policy refers to Demash Analytics and any other entities under Demash Analytics, including our mobile app Track-X. When you visit our website or sign up with us, you are agreeing to be bound by the terms of service mentioned in this privacy policy, all applicable laws, and regulations, and agree that you are responsible for compliance with any applicable local laws. This Privacy Policy applies whenever you use our services which means our website, mobile applications, fleet management services, content, and/or other domains or websites operated by Demash Analytics. All of the terms mentioned in this policy are completely necessary for your service. On that account, if you do not agree with any of these terms, you may not access our services. The materials contained in this website are protected by applicable copyright and trademark law.

What information do we collect and how do we use it?

Any personal information collected by us will be done by lawful and fair means and, where appropriate, with the knowledge or consent of the individual/company concerned. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.

The list of the information we collect at different points of your customer journey and how we use it for better service delivery is described below.

  1. Cookies Policy

Whenever you visit our website, we collect cookies data. These cookies are bytes of memory data that will archive your browsing data to track your browsing behavior while you are on our website. Our aim here is to gain better insight into your interests and make your online experience with us more personalized, relevant, and rewarding.

The data that is collected through cookies can be:

  • The information to track and keep information about your site behavior such as average time on website, internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, possibly the number of clicks.
  • Any information you voluntarily provide while visiting the site, like your email address, phone number, Company name, etc.
  • In addition to temporary session cookies, we may also collect persistent cookies that will stay on your computer after you close your browser. These cookies are used so you don’t have to re-enter information every time you visit a site, such as your username and password.
  • Any other information that helps us to provide or improve our services. 
  1. Information we require at the time of Account registration

  • Distributor Information
    • Distributor Name
    • Contact Information such as Name, Email address, Phone number and Address
  • Company Information
    • Company name
    • City of operation and address
    • Contact Information such as Name, Email address, Phone number and Address
  • Collected User Information
    • Name of the User along with his Email Address and Phone number
    • Password
  • Company’s Geo-fences Data
    • GPS perimeter coordinates of geofences for tracking of vehicular movement
    • Name and types of geofences for record-keeping and data analysis
  • Vehicle Information
    • Vehicle information like Vehicle name, and Vehicle Type
    • Driver Information including his name, contact phone number
    • Technical vehicle information like speed limit, stoppage limit, etc. to assess the performance of vehicle and driver
  • Optional details of transportation-related documents for providing relevant notifications as configured by the Company’s users. Examples of documents are Insurance documents, Pollution certificates, national permit documents, vehicle fitness documents, etc.
  1. Information we require at Service Delivery

In order to provide our customers with accurate and consistent Fleet management, data analysis, and performance analysis services, we collect the following vehicle movement-related information:

  • Location and movement information such as GPS coordinates, movement direction, speed, ignition, and battery information.
  • Derived information from the above information such as movement traces, distance traveled, etc., and generated notifications. 
  1. Information we require when you use our mobile app, Track-X

Various permissions required by the mobile app are described on the app market page of our mobile app for Android and iOS devices.

How do we protect your information?

We take adequate steps to protect your Personal Information from unauthorized access and against unlawful processing, accidental loss, destruction, and damage. This is done using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.

However, wherever you have chosen a password that allows you to access certain parts of our services, you are responsible for keeping this password confidential.

Lastly, while we take precautions against possible security breaches of our Services and our customer databases and records, no website or Internet transmission is completely secure. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Any such transmission is at your own risk.

While using our website or mobile application, if the confidentiality of your personal/business information is compromised as a result of illegal sharing of login credentials or any sensitive information by you, then Demash Analytics does not bear any responsibility for such an event. Therefore, you are advised not to share your password with anyone other than those authorized by us.

Your rights on your personal information

  • You have the right to request access to your personal information stored by us.
  • You have the right to Correct and Update your personal information as long as it is relevant to the purposes for which it is to be used. To the extent necessary for those purposes, the information provided by you shall be accurate, complete, and up-to-date.
  • You have the right to delete certain information as long as it isn’t necessary to the services described in this policy. You can also choose to delete your account with Demash Analytics.
  • You have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted before your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority

Notification of Changes

This Privacy Policy was last updated on 16th Nov 2021. From time to time, we may review this policy. You will be notified via the posting of an updated version on our website. In order to remain aware of the terms and conditions that apply to you, we recommend that you regularly check for changes and that you review this policy regularly when visiting our website. If you do not agree with any aspect of the updated policy, you must notify us promptly and cease using our services.

Contact Details

If you have any questions, comments, requests, or concerns regarding your privacy or our processing of data that we have not addressed satisfactorily, or may have any other issue about the processing of your personal information, you may contact us at: